Mr.Toby King, Director of Marketing
Jordan Brand Corporarion
701 E. Joppa Road Towson, MD 21286
Dear Toby:
I enjoyed talking with you yesterday at the New Markets / New Media conference regarding Jordan Brand's need to promote its brand to Gen Y consumers. Enclosed you will find a prospectus for the report I mentioned describing the new advertising techniques that have been used hand by hand with mobile devices.
As you noted yesterday, Jordan Brand feels that it must establish brand identity with Gen Y now in order to sell its products to that cohort when they start families and buy homes. I believe Proximity can work with you to devise a comprehensive campaign that uses on-demand media and mobile advertising to achieve that goal.
We can provide you with customized survey and focus group results to help shape Jordan Brand’s image as a progressive, green company. Our faculty consultants can advise your sales force on how to position new products, and our production teams can make multi-platform ads that appeal to Gen Y. In addition, we have trained student marketers who can promote Jordan Brand on mobile apps such as Facebook. Our research shows that using student representatives to promote through mobile applications is a far more effective strategy for reaching Gen Y than buying conventional banner ads.
I invite you and your staff to join us at Proximity’s Towson office for a special focus group session on Jordan Brand’s Gen Y brand image. After that session, you can meet with members of our group to discuss how Proximity can help you meet your marketing goals.
May 07, 2010
Mr.Toby King, Director of Marketing
Jordan Brand Corporarion
701 E. Joppa Road Towson, MD 21286
Dear Toby:
I enjoyed talking with you yesterday at the New Markets / New Media conference regarding Jordan Brand's need to promote its brand to Gen Y consumers. Enclosed you will find a prospectus for the report I mentioned describing the new advertising techniques that have been used hand by hand with mobile devices.
As you noted yesterday, Jordan Brand feels that it must establish brand identity with Gen Y now in order to sell its products to that cohort when they start families and buy homes. I believe Proximity can work with you to devise a comprehensive campaign that uses on-demand media and mobile advertising to achieve that goal.
We can provide you with customized survey and focus group results to help shape Jordan Brand’s image as a progressive, green company. Our faculty consultants can advise your sales force on how to position new products, and our production teams can make multi-platform ads that appeal to Gen Y. In addition, we have trained student marketers who can promote Jordan Brand on mobile apps such as Facebook. Our research shows that using student representatives to promote through mobile applications is a far more effective strategy for reaching Gen Y than buying conventional banner ads.
I invite you and your staff to join us at Proximity’s Towson office for a special focus group session on Jordan Brand’s Gen Y brand image. After that session, you can meet with members of our group to discuss how Proximity can help you meet your marketing goals.
Sincerely,
Kevin Lozada
Associate Media Analyst